View Post

What Are Trademarks & How Do They Work?

In Trademarks by Ben AlbrightLeave a Comment

Trademarks are legally registered symbols that represent a brand of goods or services. There are major differences between owning a trademark and having a registered trademark. As soon as a business begins using a symbol to represent their business activities, they become a trademark owner. To get a trademark registered, a business needs to register with the United States Patent …

View Post

Important Legal Considerations When Selling On-line.

In Business Tips, Business Transactions, Contracts, Copyright, COVID-19, Intellectual Property, Litigation & Lawsuits, Marketing Tips by Kristy DonahueLeave a Comment

Thinking about selling goods or services online?  You should.  If COVID-19 taught small businesses anything, it is the importance of an online presence in order to stay in business!  Learn about the important considerations that come with selling online.  From contract considerations when hiring someone to build a website, using and posting photos, cyber insurance, dealing with negative reviews to …

View Post

What is Trademark Infringement?

In Intellectual Property, Trademarks by Larry DonahueLeave a Comment

A trademark is any word, design, symbol or phrase, that identifies the source of a particular product or service. For example, “Apple Computer” doesn’t indicate a computer generally. It indicates a computer produced by Apple Computer Corporation. The golden arches in front of a McDonald’s Restaurant doesn’t indicate “hamburgers,” but hamburgers produced by McDonald’s Corporation. Many business owners get confused …

View Post

Are Non-Compete Agreements Enforceable in New Mexico

In Non-Compete Agreements, Trade Secrets by Larry DonahueLeave a Comment

The quick answer is “yes,” provided they are “reasonable” and provided they do not restrict certain professions that are statutorily protected. It can be difficult for a business to gain a competitive advantage over their competition. Many successful companies rely on trade secrets to create a product or service that is better for consumers than a competitor’s, but if an …

View Post

Trade Secrets – What intellectual property qualifies and how to protect them

In Intellectual Property, Trade Secrets by Don KochersbergerLeave a Comment

The phrase “trade secret” conjures something that might very well be at the center of a plot in the latest John Grisham novel. And while trade secrets should indeed be carefully guarded, the true definition of a trade secret is much more black and white. The term trade secret can be used generally when referencing a variety of intellectual property. …

View Post

How to Protect your Intellectual Property

In Intellectual Property by Don KochersbergerLeave a Comment

Ideas, confidential information, formulas, and trade secrets are all examples of intellectual property. Intellectual property can give you or your business the advantage over your competition. You might have made a discovery lately that you want to protect. Or, you might have recently had your intellectual property stolen. Finding a way to protect what is rightfully yours can help you …