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Social Media, Private Conversations and Your Business

In Business Tort, Marketing Tips by Don KochersbergerLeave a Comment

In the fast-paced world of tweets, Facebook posts, and cell phone cameras, people often post before really thinking. Similarly, what is said in private conversation doesn’t always stay private these days. Recently a ‘private’ conversation between Clippers owner, Donald Sterling, and his girlfriend made big news and became the subject of both news streams and headlines, after a recording of …

The Super Bowl Ad Heard ‘Round the Country

In Marketing Tips by Don KochersbergerLeave a Comment

When developing a communications and marketing plan for law practices, it’s often said that targeting is much more effective than casting a wide net. Apparently no one told that to personal injury attorney, Jamie Casino. Nobody except people in Savannah, Georgia had ever heard of Jamie Casino prior to the 2014 Super Bowl.  But his over-the-top ad, which cost $35,000 …