Your business’s trade secrets are key components of your company’s success and profitability. Trade Secrets are unique assets that hold intrinsic value and competitive advantage. Therefore, it’s necessary to safeguard them at all costs to avoid potential breaches by competitors, employees or hackers. Hiring a lawyer is one of the best ways to protect your business’s trade secrets and confidential …
Protecting Your Business’ Trade Secrets
Trade secrets are perhaps the most valuable assets any company can have. They give businesses an edge over competitors, keep customers loyal, and help maintain a company’s brand or reputation. Trade secrets are a combination of confidential information, including processes, formulas, designs, and methods that give companies a competitive advantage. Furthermore, it is essential to protect these trade secrets to …
The Benefits of Working with a Trademark Attorney
Filing a trademark application is an important step in the process of protecting your intellectual property. While you can file the application on your own, it’s highly recommended that you seek the assistance of a trademark attorney to ensure that everything is done correctly and efficiently. Here’s why it’s important to have a trademark attorney help you with your trademark …
Can I Trademark the Zia?
Us New Mexicans are well aware of the ZIA. It appears on our State flag, in the design of the State capital building in Santa Fe, and is used in numerous other places, by both the government and private entities. But most importantly, the Zia symbol belongs to the Zia Pueblo, and is a sacred religious symbol, having been used …
I Received an Office Action for My Trademark Application.
What do I do now? Oftentimes, an office action will be issued by the USPTO after you’ve filed your trademark with one or more rejections. An office action will ostensibly always have a response deadline of 6 months. Some of the rejections are non-substantive whereby the mark is not necessarily rejected, but a response must be submitted in order for …
