Naming your business is one of the most exciting steps in creating your brand identity, but it’s also a critical moment for making smart legal decisions. The name you choose will represent your company in the marketplace—for better or worse. What many new business owners don’t realize is that choosing a name without considering legal factors can lead to trademark …
What’s the Difference Between a State Trademark and a Federal Trademark?
If you’re a small business owner or entrepreneur, protecting your brand should be a top priority. Trademarks are a critical step in safeguarding your logo, slogan, business name, and other identifying assets. However, when choosing between a state trademark and a federal trademark, many are unsure which path to take. Both have their merits, but they serve different purposes depending …
The Benefits of Working with a Trademark Attorney
Filing a trademark application is an important step in the process of protecting your intellectual property. While you can file the application on your own, it’s highly recommended that you seek the assistance of a trademark attorney to ensure that everything is done correctly and efficiently. Here’s why it’s important to have a trademark attorney help you with your trademark …
What is Intellectual Property and Why You Need to Know About It?
If you’re in the process of hiring a lawyer, chances are you’ve heard of intellectual property. But what exactly is it and why does it matter? In this blog post, we will discuss the basics of intellectual property and how it can help protect your business from potential litigation. What is Intellectual Property? Intellectual property (IP) refers to creations of …
Can I Trademark the Zia?
Us New Mexicans are well aware of the ZIA. It appears on our State flag, in the design of the State capital building in Santa Fe, and is used in numerous other places, by both the government and private entities. But most importantly, the Zia symbol belongs to the Zia Pueblo, and is a sacred religious symbol, having been used …
